Manny Pacquiao has managed to turn much of the boxing world against him. This is quite impressive, considering the general feeling towards him shown on most websites and from most fans is that he will be the main character in the second edition of the Bible.

Pacquiao’s fan base is remarkable, for both their inability to see things in realistic terms, and their unabashed love of their fighter. So to see some of them jumping off the bandwagon due to his negotiations for a Ricky Hatton fight, should be all you need to know about who is right and who is wrong.

Here’s how this all went down:

Pacquiao, along with his promoter, Bob Arum, agreed to a deal with Ricky Hatton’s people that would include a 50-50 split on all revenue, including British pay-per-view. This was a huge concession on Hatton’s part, since not even Floyd Mayweather received a dime of British PPV money.

When the time came to put this deal on paper and have the fighters sign it, Pacquiao came back demanding 60 percent of the cut.

Now, let’s be clear. Pacquiao has had exactly one successful pay-per-view even in his career. That was against Oscar De La Hoya, who is the biggest star of this generation, money wise. Pacquiao’s second fight with Juan Manuel Marquez did well, but it was nothing out of the ordinary.

Ricky Hatton, on the other hand, is a license to print money. Wherever he fights, he brings the people. Whenever he fights, the Brits buy it. Hatton’s fight with Mayweather sold about 850,000 PPVs in the United States (about twice as much as Pacquiao-Marquez II), but it sold over a million in the UK. Compare the populations of the United States and the UK and you’ll see why this is a ridiculous number. I’ll save you the research: There are 61 million people in the UK to over 300 million in the United States. Selling a million PPVs there means you are something special.

Sure, the Philippines basically shuts down when Pacquiao fights, and I don’t doubt his popularity, but the fact is that it doesn’t generate money. His fights are shown in theaters there and they are not on pay-per-view.

Pacquiao is one of the most popular fighters on the planet, but when it comes to creating revenue, he’s not in the same conversation as Ricky Hatton.

Pacquiao is relying solely on his belief that he is the best fighter in the world and that by being so, he deserves more money than everyone else. Lennox Lewis was a sizable favorite over Mike Tyson, and clearly the best heavyweight in the world, but Tyson was the biggest pay-per-view star in the sport. So what happened? A 50-50 split.

When Oscar De La Hoya, the new king of PPV fought pound-for-pound king Floyd Mayweather, who got more money? Oscar — by a lot. I’m talking $58 million to $25 million. Claiming to be the pound-for-pound best in the sport will not make you more money.

Pacquiao is claiming that since he is considered by many to be the pound-for-pound best in the world, that he is “the draw.” The truth is that the man who generates more money is the draw, and that is without question, Hatton.

Pacquiao’s stable of idiots, starring Rex “Wakee” Salud, have hinted that Manny would be willing to settle for a 55-45 split, after passing on Hatton’s very generous offer of 52-48.

Manny himself has said that 50-50 won’t do, which means that he is calling the shots, not just his idiot advisers.

The problem is that every article you read that has quotes from Pacquiao’s camp all are so biased that you get the feeling that Pacquiao has no ties to reality anymore. When a “news” article calls Pacquiao the “biggest star in boxing” without any hint of editorial status, you know that Manny is only surrounded by people who tell him that. What they need to understand is that they only way to achieve true “biggest star in boxing” status is to be among the top revenue earners and to be successful in the United States. Pacquiao still trails far too many people in these categories to be the biggest star.

Manny is without a doubt a big star, but he’s not the biggest. There is at least one Welshman that I can think of that has even more claim than Manny to being the pound-for-pound best, and Ricky Hatton has the track record of selling that is required to be a true super-star, from a box office standpoint.

Manny Pacquiao needs to be surrounded by people that will do what’s right for him, not what’s best for his entourage. Wakee has proved over the years that he lives in a different world than the rest of us, and this relationship is hurting Manny. When Bob Arum and Freddie Roach can’t get through to Pacquiao, you know something is wrong with the way they are doing business.

As much as I’d like to see this fight, the right move for Ricky Hatton is to take this deal off the table. Hatton can make millions fighting other legitimate contenders in his weight class. Pacquiao will have to once again settle for fighting the fourth or fifth best fighter in the weight class of his choice, and take far less money to do it than Hatton will make.

Once Pacquiao is forced to look at his non-Hatton options, I think 50-50 will sound real good to him.

Then again, I have a feeling that Pacquiao and his people think that 70 percent of $100,000 is better than 50 percent of $70 million. But you get what you deserve, and with the people that are making his decision, Pacquiao deserves to get burned on this one.